Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 9 No. 1 (2026): NOLEGEIN Journal of Advertising and Brand Management

Published: 2026-02-17

Research Paper

Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry

Parwani Vishakha, Nensi Solanki, Riddhi Sanghvi, Jay Talati

27-35
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"The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India"

Harin B. Bhatt, Nikhil H. Rokadiya, Nitesh G. Rohada

Review Paper

Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest

G Aditya Prasad Patro
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The Rise of Citizen Journalism in NCR

Parul Kasaundhan

17-22
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Consumer Choice in Health Insurance Market in India

Ratnamanjari Mishra