NOLEGEIN-Journal of Advertising and Brand Management

RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

Tarakeswara Rao. Sivvala — 2024-07-27

Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the marketing sector has undergone significant transformation. Appropriate marketing methods have evolved for the promotion of goods and services in rural areas as a result of the new governmental framework and economic considerations. This study seeks to look at the impact of rural advertising on the retail business development of Andhra Pradesh state. The research examines the various strategies employed in rural advertising, including traditional and modern approaches, and their effectiveness in reaching the rural populace. It also explores the unique challenges faced by marketers in rural areas, such as limited infrastructure, lower literacy rates, and cultural diversity. Additionally, the study investigates how rural consumers respond to different advertising mediums, including print, radio, television, and digital platforms. By analysing data from various sources, including surveys and interviews with local retailers and consumers, the study aims to provide a comprehensive understanding of how rural advertising influences purchasing behaviours and retail growth in Andhra Pradesh. The findings of this research are expected to offer valuable insights for policymakers, businesses, and marketers looking to tap into the rural market and drive retail business development in the state.

Gender Sensitization through Advertisements and Short Films

Arnav Dayal — 2024-09-16

Gender sensitisation is a critical aspect of promoting equality and challenging stereotypes in contemporary society. By examining the portrayal of gender roles, identities, and relationships in ads and short films, and by the virtue of relevant ted talks, the research illustrates both progressive and problematic patterns in their depiction. The study analyses popular TV advertisements and depicts how they are either indifferent towards gender sensitisation or they take undue advantage of gender portrayal to increase viewership. Furthermore, the study looks at the portrayal of gender through character development and cinematography of those short films which have dared to go beyond the conventional portrayal and created a new identity of empowered women. Ultimately, this study underscores the potential of short films and ads to drive social change and foster a more inclusive and equitable society by becoming gender sensitive. The scope of the study is limited to popular Indian advertisements on television and award- winning short films. In the current sociocultural context, gender sensitization has emerged as a major concern that intersects with larger movements that support inclusivity and equality, making this research particularly pertinent. This study emphasizes how public perceptions and societal dynamics are affected by gender representation in the media, and it is the duty of media producers to generate information that promotes gender sensitivity. It promotes a more thoughtful and intentional approach to the creation of media, one that opposes objectification and stereotyping and advances the current conversation on gender equality.

The Impact of Color and Neuromarketing on Purchasing Preferences

Ganesh Radhakrishnan — 2024-07-30

The impact of color and neuromarketing on purchasing preferences is that the brain can associate the following colors, save these as memories in your heart. The intention is to demonstrate how color affects consumers. Whether they are concerned with the packaging and size or the product. Students between the ages of 20 and 27 were selected for this study. There were 30 participants on consumer preferences regarding color choices and 50 on the impact of color and product features on purchasing. To determine the preferred option, 24 photos of three products in three colors are displayed together with ten neuromarketing questions. The results show that color influences consumer behavior and size, color and appearance are 100% important in influencing purchasing behavior without forgetting it. In short, yellow, blue and red have a psychological impact and visual neuromarketing has an impact on purchasing decisions. There's a whole world to explore when everyone is in control of their own thoughts and emotions. The hues yellow, blue, and red were discovered to have strong psychological effects, suggesting that visual neuromarketing strategies can significantly influence consumer decision-making processes. This study emphasizes the complex relationship between colour perception and customer preferences, implying that more investigation into how colour influences people's thoughts and emotions can provide significant information for marketers and product designers

The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

Manisha — 2024-07-30

The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to assess the worth of digital media and develop an E-media taxonomy. At the end of the essay, a method for comparing literary analyses will be applied. The study's goal is to gain a thorough knowledge of the impact of electronic media on both consumers and businesses by investigating various definitions and applications. Furthermore, the study will use a comparison analysis method to assess the findings from various literary sources, providing a comprehensive overview of present patterns and future directions in electronic media usage. The primary objectives of this article are to assess the overall value of digital media in the modern business environment and to develop a comprehensive taxonomy of E-media The paper also aims to highlight the potential challenges and opportunities associated with the integration of electronic media into business strategies, emphasizing the need for innovative approaches to leverage its full potential.

A STUDY ON CONSUMER PERCEPTION TOWARDS BANKING SERVICES

Nidhi Sharma — 2024-07-31

The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service delivery timeliness, staff behavior, and complaint resolution in shaping customer satisfaction. Findings indicate a general positive relationship between customers and banks, with recommendations for enhancing digital services, maintaining reputations, and improving complaint handling to boost satisfaction and loyalty. The study's findings reflect a generally good relationship between customers and banks, implying that the majority of consumers are content with the services offered. However, the report also identifies places for development, particularly in the field of digital services, which have grown in importance in today's technologically driven society. Public banks should improve their digital banking experience, maintain a strong and favourable reputation, and handle customer complaints more effectively in order to promote customer satisfaction and loyalty. By resolving these issues, banks can not only meet, but surpass, client expectations, resulting in a more robust and loyal customer base, and ultimately contributing to overall economic development.

A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

Sachin Wankhede — 2024-07-30

Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK AROMATIC PVT LTD offers a seamless shopping experience. The purpose of this study is to investigate Pune City's consumers' perceptions of RUNIK AROMATIC PVT LTD and their degree of brand awareness. During a summer internship, the research was carried out with an emphasis on cold calling, product listing, data collection, marketing research, and sales. The brand's awareness strategy's opportunities, threats, weaknesses, and strengths were assessed using a SWOT analysis. Important conclusions show that 60% of respondents are satisfied with RUNIK AROMATIC PVT LTD's machinery and products, and 80% of respondents are aware of the company. The analysis shows that even if delivery times and brand recall could be improved, the company successfully raises brand awareness using a variety of promotional techniques. The study emphasizes how crucial consistent branding components and satisfying consumer experiences are to increasing brand recognition