ADVET GUPTA. An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour. Nolegein - Journal of Organizational Behavior and Management, [S. l.], v. 5, n. 2, p. 28–33, 2023. Disponível em: https://www.mbajournals.in/index.php/JoOBM/article/view/996. Acesso em: 1 may. 2026.