KUMAR, S. . Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector. Nolegein - Journal of Organizational Behavior and Management, [S. l.], v. 9, n. 1, 2026. Disponível em: https://www.mbajournals.in/index.php/JoOBM/article/view/1805. Acesso em: 1 may. 2026.