Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences. NOLEGEIN- Journal of Information Technology & Management, [S. l.], v. 9, n. 2, p. 50–56, 2026. DOI: 10.37591/njitm.v9i2.1953. Disponível em: https://www.mbajournals.in/index.php/JoITM/article/view/1953. Acesso em: 22 jul. 2026.