Kumar RS. A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana. NJCBMR [Internet]. 2022 Jul. 13 [cited 2026 Jul. 14];5(1). Available from: https://www.mbajournals.in/index.php/JoCBMR/article/view/876