1.
Sumit Jain. Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies. NJCBMR [Internet]. 2025 Feb. 25 [cited 2026 Jun. 6];8(1):22-31. Available from: https://www.mbajournals.in/index.php/JoCBMR/article/view/1585