DR. AKHILESH KUMAR VERMA. Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 7, n. 1, p. 24–39, 2024. Disponível em: https://www.mbajournals.in/index.php/JoCBMR/article/view/1373. Acesso em: 14 jul. 2026.