RADHAKRISHNAN, G. Consumer Behavior’s Convergence and Divergence. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 7, n. 1, p. 19–23, 2024. Disponível em: https://www.mbajournals.in/index.php/JoCBMR/article/view/1372. Acesso em: 14 jul. 2026.