Vishakha, P. ., N. . Solanki, R. . Sanghvi, and J. . Talati. “Study the Impact of Influencer Marketing on Consumer Perception With Reference to Fashion &Amp; Apparel Industry”. NOLEGEIN-Journal of Advertising and Brand Management, vol. 9, no. 1, June 2026, pp. 27-35, https://www.mbajournals.in/index.php/JoABM/article/view/1887.