NASIKA LAKSHMI. Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions. NOLEGEIN-Journal of Advertising and Brand Management, [S. l.], v. 6, n. 1, p. 7–12, 2023. Disponível em: https://www.mbajournals.in/index.php/JoABM/article/view/1075. Acesso em: 8 jun. 2026.